1inch
take crypto seriouslee
Back to the briefing, when the client mentioned they had rights for Bruce Lee, we tried to be water, but emotions immediately started overflowing.
It sounded like a dream opportunity and as every dream, it had some challenges.
The first one was the market:
people often see crypto as a joke.
they don’t keep their assets secure or use the right tools, so they risk losing PROFIT. This was the perfect moment to bring Bruce’s philosophy into the crypto world:
if you want to succeed, take crypto seriouslee.
It sounded like a dream opportunity and as every dream, it had some challenges.
The first one was the market:
people often see crypto as a joke.
they don’t keep their assets secure or use the right tools, so they risk losing PROFIT. This was the perfect moment to bring Bruce’s philosophy into the crypto world:
if you want to succeed, take crypto seriouslee.
1inch
posters
deepfake
The toughest challenge was Bruce himself. He was truly irreplaceable, but we tried, and I can say we explored every parallel universe where Bruce Lee exists! It was a fun journey full of “Move his cheekbone further”, “The nose is too fat” and “Wait, actually, it’s too thick.”
For the key visuals we got inspired by the classic Bruce lee movie posters and tried to match retro vybe with 1inch identity.
