JETBRAINS
JETBRAINS
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Every time Big Tech presents another breakthrough, whether it’s the first iPhone or the latest AI, they make us feel the same way. It’s like... MAAAAAGIC. Like someone just waved a magic mouse, and a miracle happened.
But did you know that every time those marketers succeed, a developer somewhere is nervously lighting a cigarette? Because instead of becoming the heroes behind these products, they’re ghosted by their companies.
JetBrains builds the tools that developers rely on to make real innovation happen. And they’re here to spill the tea: sorry, kids, but there’s no magic—just the hard work, patience, grit, and skill of developers standing behind these technologies.
So this one is for you, guys — let people know the truth.
But did you know that every time those marketers succeed, a developer somewhere is nervously lighting a cigarette? Because instead of becoming the heroes behind these products, they’re ghosted by their companies.
JetBrains builds the tools that developers rely on to make real innovation happen. And they’re here to spill the tea: sorry, kids, but there’s no magic—just the hard work, patience, grit, and skill of developers standing behind these technologies.
So this one is for you, guys — let people know the truth.
NOT MAGIC
