BEFORE 2022 PETS COULD BE TRANSPORTED ONLY IN A BAGGAGE HOLD OF THE PLANE, WHICH CAUSED THEM AN INSANE AMOUNT OF STRESS.
S7 AIRLINES WAS ONE OF THE FIRST COMPANIES IN RUSSIA, WHO CHANGED IT AND GAVE THEM THE SAME CONDITIONS AS PEOPLE.
SO, IF THEY ARE FULL-FLAGGED TRAVELERS NOW, WHY DON’T THEY HAVE A PERSONAL TRAVEL AD?
For the campaign we shot videoguides and targeted them not only on human users, but also on pets' accounts in social media.
Also we made non-standard placement on pets level of view. All the posters were placed near pet-friendly cafes, pet shops and pet areas.